Corporate Vision and Core Brand Value
The corporate vision of the Group is to be the “Brand of BENGAL, Sparkling the World”. This is also our core brand value. The Group always puts forth maximum effort to reach its goal of becoming a globally recognized and desired brand, and as one of the BENGAL’s most renowned brands in the luxury industry, the Group commits to crafting the finest jewelry for customers to further establish its reputation in the INDIAN & international market.
Corporate Mission
The Group always puts its greatest effort to reach the expectations of the shareholders, customers, employees and contribute to the community:
To add value to shareholders’ investment, maintain a steady growth in business and profit
To provide value-added products and services to its customers
To provide its employees with a professional development environment and grow together to achieve corporate goals
To contribute to the community through enforcing the communications with public and participating in charity events
Corporate Values
Practicality – Advocating a pragmatic and realistic way of doing business
Innovation – Continuous learning and strive for change as well as innovations
Integration – Build a harmonious corporation both internally and externally
Excellence – Demonstrate full commitment, quest for excellence and continuous improvement, endeavor to be the best
Corporate Management Philosophy
People Focus – The basic attitude of the group towards its employees
Value for Harmony - Harmonious internal and external environment is the basic conditions for the success of the Group
Focus on Results – Refers to both efficiency and effectiveness